Your business website is a key factor in your company’s success so it’s important to not only know what to do but what not to do. There are common mistakes that businesses make on their websites and these mistakes can be detrimental to sales and profits. Don’t worry, most of these mistakes are easily avoidable if you know what you’re
doing. These are some common and avoidable mistake made by many local businesses:
1. Not Hiring a Professional
Knowing how crucial your website is for business, why risk having one that is anything less than professional and user-friendly? Far too many people see their business website as an opportunity to try out their amateur site-building skills. While learning about web design is always a fantastic idea, don’t make a gamble on your future and your company’s success. Use the tools available to you and in this case, that’s a professional. There are highly qualified and talented individuals who specialize in web design. They can help you optimize your search ranking, help you build reviews, and offer suggestions and guidance on basically every aspect of web development and upkeep. Hiring a professional is a wise investment in the future of your company. Having a non-professional construct a poorly working or mismanaged site is a mistake you can’t afford to make.
2. Not Being Mobile-Friendly
The truth is that every day more and more people are using their mobile devices to search for information. These are often times individuals on-the-go who are looking to make immediate buying decisions and this is a huge demographic you shouldn’t be missing out on. Even if your website is technically mobile-friendly, if there are any glitches or inconsistencies in information, you could be losing out on valuable sales opportunities. We are living in an age where people are bombarded with information and easily distracted. Make sure that you aren’t losing out to competitors by ensuring your website is compatible with any and all devices. The best way to do this is by having a responsive website, where the layout is able to seamlessly adjust to the screen size of whatever device an
individual may be using. Responsive web design is another key reason to hire a professional.
3. Out of Date or an Excess of Information
Your website is a representative of your business! Not only should the design be professional, sleek, and user-friendly, but your content should effectively and accurately reflect your products or services. Keeping up to date on events, promotions, company news, etc. is crucial in showing visitors that you are constantly updating your site and have an active presence in your company. Having too much information and content can also be problematic on a website. With so many distractions available online consumers want to be able to gather the information they need quickly. Efficient, straightforward, minimal content that captivates visitors while providing information can help turn site visitors into customers and increase your conversion. Running an effective website means knowing what mistakes to avoid; your business site should be an accurate reflection of the quality and professionalism of your company. Learning more about website do’s and don’ts can lead to a website that boosts sales, intrigues visitors, and increases conversion.
In order to increase your company’s success you need a well-designed site that keeps customers interested but is also easy to use. Today’s world relies more on technology every single day so it is more important than ever to have a website that proactively works towards your specific needs and goals. With the internet comes instant access to practically limitless options across the board, with so much saturation you need to have an online presence that reflects the unique aspects of your business or services while still being simple enough to not only attract but keep consumers. Customers have nearly infinite options at their fingertips so they have no reason or patience to waste on a confusing or malfunctioning site.
All of this is extremely important to keep in mind while you are researching and trying to decide on the best approach
to creating your business or personal website. Wise and well-placed investments can do wonders for your success
and hiring a professional web design company can be especially beneficial.
A business website is a key aspect in your company’s success and therefore, in your quality of life. Hiring a
professional who is an expertise in the web development field ensures your needs will be met. Designing a profitable
or promotional website is key to your livelihood. Although DIY projects are a great way to spend time and learn
something new, when it comes to online success the truth is, there’s a lot more to it than meets the eye. Professional
site designers are well versed in the complex and various needs of different types of websites. Their experience has
given them invaluable knowledge that serves as a priceless foundation for their work.
1. Know what you need, know what you want
Although I would highly advocate for hiring a professional, it is important to know what to look for when hiring a web
design company. Before hiring someone it’s important to have at least a somewhat thorough knowledge of your
personal needs and goals. Good web designers deal with a ton of clients, knowing what you need when you discuss
development with them will ensure that you’re a good fit and will help the designers to give you the best possible
2. Know who you’re hiring
It’s also important to know who you’re hiring. With the internet it’s easy for people to present themselves as “professionals” (another reason for a top-notch website!). Do research on what you’re looking for, if you find someone offering to do it for a lot less then be wary, you’ll probably end up spending twice as much money getting the unusable site fixed and in working order. Don’t be afraid to ask questions and collaborate. You know your business and they should know theirs. Ask for their input and see if they’re ideas match with yours, browse through their work and see what other types of projects they’ve worked on.
Part of knowing who you’re hiring is also asking for a portfolio and references. Be sure to explore the designer’s background and work; it’s important that you hire a company who can work with you and fulfill all your business needs. Reviews from previous clients can serve as a great way to get real feedback about not only the designer’s web work, but also about what they were like to work with and their professionalism.
3. Discuss deadlines and personnel
If you have deadlines then it’s important that you are upfront about them and make sure that any designer will effectively be able to complete your project. You want to make sure that whoever you hire is going to take the time and attention to create an appealing and easy-to-use site in a productive way, meaning you’re not waiting around for months to have your business site go live.
You’ll also want to know who will be involved in your site design. There are multiple components to web design and development. You should ask if any of the services offered will be outsourced or if the company has a set staff that they regularly work with. Make sure you’re aware of each individual’s credibility in their field by seeking separate portfolios or asking about previous projects.
Hiring a web design company is a wise investment for your business and the right professionals can do wonders for a company’s success and profits. When looking for a web designer, make sure you do your research and know what kind of partnership you’re looking for and don’t be afraid to ask questions or request references and portfolios. Hiring the right company for your web design is just as important as hiring a web designer!
Content is an extremely important marketing tool in today’s technological world. If correctly constructed, your content copy has the ability to draw in millions of new site visitors; it has the power to create new relationships or build on previous ones with existing customers. Your content can identify your company values, give your business a voice, and connect with individuals on multiple levels. Having an idea of what makes effective and appealing content can
greatly improve business and conversion for your site.
When writing copy for your company it is important to always start with the most important pieces of information. Websites have just a few moments to grab a visitor’s attention. Appealing site design is helpful but you also need to make sure that your website is saying something immediately. Your copy needs to be captivating from the beginning, drawing in site visitors by addressing their needs and wants. Your goal with this initial copy is to have your customers keep reading so they can find out more about your products and services.
While writing copy it is also important to keep it broken up into smaller sections. In this digital age, it can be hard to keep readers’ attention and large paragraphs of text can seem overwhelming or like too much of a commitment. You should keep your copy in sections throughout your site, starting with the most important information, and limit those sections to about 3-5 sentences. Chances are you will have a lot of visitors who will be scanning for the specific information they’re looking for. Keeping your content in sections makes it easier for your potential customers to quickly and efficiently obtain the information they need.
When search engine optimization (SEO) was first introduced, websites started over-saturating with key-words. This keyword-stuffing can become incomprehensible and customers are now able to see past it. Don’t focus on throwing in keyword after keyword to help your ranking, instead focus on valuable information that can quickly and efficiently inform your audience of what they want to know. Nothing can be more frustrating than a site that talks around the point without ever specifically addressing their actual products or services.
Using copy to captivate and keep visitors engaged is the first step to obtaining new customers and keeping previous ones. Next, you’ll want to make sure they interact with your site by asking for more information or moving on to make a purchase. This is why it is essential to utilize call-to-action. Every page on your site should have a call-to-action that helps guide customers into what to do next. Because the internet is filled with distractions, it is important to offer customers an easy way to move through your site and lead them into the next step of their relationship with your company.
Writing effective website copy can seem daunting but figuring out the right balance and understanding marketing strategies for your industry can be invaluable tools that are essential to your success. Although an appealing site design is important, it is content copy that provides vital information to your customers and can help build trust and interest. Learning more about writing effective copy can help your business move towards more sales and profits.
It’s no secret that gaining customers is key to operating a successful business. With so many competitors in the market this can seem like a daunting task but, believe it or not, there are a few simple things you can do to help gain and keep customers.
1. Search Engine Optimization
In order to gain customers, individuals first have to be able to locate your company. In the digital world, an excellent SEO service is paramount to the success of your business. The less exposure you get, the less income you get. If you don’t want your competition to win easily, fight back and get optimized. Experts can help specialize in uncovering the best keywords, which can blend smoothly into the content on your website and show up on the top engine search results, such as Google.
With new technology comes new ways to optimize your site, that’s why voice search optimization is also a key aspect in gaining customers. More and more consumers on the go are using voice search on their mobile devices. Making sure your website content appeals to multiple kinds of searches ensures you aren’t missing out on any business opportunities.
Earning reviews can also help your search results. Gaining positive online reviews helps your ranking while simultaneously encouraging confidence and trust in your company. Make sure you’re doing all you can to facilitate positive reviews by not only offering the best products or services but by following up with customers and responding to their feedback proactively.
2. Keep track of your Customers’ Patterns
Tracking consumer patterns and website traffic is an invaluable tool for every company. Google Analytics is a web analytics service that tracks and reports website traffic. This tracking and analysis offers valuable insight so that businesses are better able to understand their customers and optimize on their web traffic. As technology changes and evolves so should your presentation. Google Analytics allows businesses to gain a better understanding of their successes and provide essential insight into the habits of potential customers. Businesses across the board, of all shapes and sizes, have been able to improve customer engagement and increase click-throughs for content promotions utilizing Google Analytics.
The internet is a wealth of information and options and it has never been more important to understand how your customers think. Understanding and tracking patterns of consumer behavior can benefit all aspects of your business and marketing. Google Analytics is an incredible tool to use in order to bring your business to the forefront of web traffic by turning data into marketing insight. This data allows you to track landing page quality and conversions in order to monitor and set business goals like sales or lead generation. High-level approaches like these, can identify areas of improvement for business pages with techniques like funnel visualization, where visitors came from, how long they stayed, and their geographical location. With e-commerce reporting Google Analytics can also track sales activity and performance by monitoring transactions, revenue and other valuable metrics. Google Analytics also features Cohort analysis which helps businesses improve marketing strategy by providing information on the behavior of component groups of users outside of your current user population.
The fact is that 55% of the top 10,000 website are using Google Analytics to gather statistics and better understand their consumer base. By not utilizing service like this, you could be missing out on crucial information that helps your business traffic and conversion rocket.
3. Email Capture
As a business, it is essential to understand the importance not only of gaining new customers but driving hose customers to return. An easy and effective way of doing this is by capturing emails and compiling a list that will allow you to easily and speedily interact with customers, generating more sales opportunities and opening up a line of communication.
With all the benefits of digital marketing, businesses also face the challenge of converting traffic into sales. Even customers interested in what you’re selling may be led away from your site without making a purchase. Email capture gives your business the opportunity to market to consumers over an extended period of time, potentially converting individuals that may not have been otherwise.
Have customers subscribe to your business by asking for customer contact information, and emails specifically. Collecting this information engages customers and lets you consistently market to them. Since emails have higher click-through rates than other channels you will be bringing in more sales opportunity. Email also provides a direct channel from your business to the consumer. If you invest time in building and following up with your email list, you are able to reach customers via their personal communication. Email allows you the unique opportunity to tailor messages and control how your message is displayed. Finding the right tone and message for your client base can help encourage customer engagement. Besides generic marketing, email can be used to deliver tailored or targeted messages to specific clientele. Personalized messages based on an individual’s purchasing history and buying patterns are more likely to solicit further business and develop customer loyalty.
Email can be highly effective as outgoing marketing but it can also be an effective tool for customers to use to contact you. Having your email readily available on your website, and having an option for customers to email you directly can be a highly valuable method of communication. If you do provide this options (and you should) you need to make sure you are staying up to date with your communication, responding to customer inquiries and feedback in a timely and appropriate manner, making the customers feel appreciated and heard.
Allowing the easy option for customers to contact you via email gives them a simple way to have any questions answered, it can also be productive to gain insight into customer habits or site issues. Individuals could also use your contact email to send reviews and feedback, providing useful information on the successes and areas of opportunity for any business.
Converting site visitors into customers may seem difficult but by analyzing your industry and optimizing your online presence, you can make the most out of your web traffic, increasing profit and building success. It’s also always a good idea to talk to experts if you need more information on running the most effective website for your business.