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How Customer Reviews and Testimonials Boost Website Effectiveness

Search engines now offer the option for individuals to rank their search results by ratings or reviews. This means that your customer responses could bring you business or conversely, take it away. With the wealth of information on the internet and the speed of sharing, it has never been more important to build a solid, visible reputation that can attract future customers and bring more traffic to your website and business.

Companies that have the most and best reviews show up higher in the search results. This means that as long as you’re encouraging your customers to leave reviews for your business, you will see an increase in your rakings naturally over time if most of them are positive. Not only will these reviews help your ranking but they will help build confidence in your company for new and returning customers.

The market is saturated with companies offering their products and services, often times claiming to be the best. Customers have learned to see-through these excessive claims and the internet has provided the perfect tool for individuals to leave their personal reviews and ratings. With so many options available, online reviews provide the social proof that encourages consumers to make buying decisions.

Reviews are a valuable asset to businesses across the board; they generate new content for potential customers and provide useful information that can help you get more traffic. Most importantly, reviews can address the doubts that potential customers feel while searching for a product or service. Customers want to know that what your business offers is worth the money, they also want to know that they can trust you as a company. Reviews in all forms, including video testimonials, star ratings, and online reviews, can lend themselves to your advantage. The more people vouch for your company the more people will trust you. The more people that trust you, the more people will make purchasing decisions, comfortable with the fact that your business has their best interest in mind.

Knowing reviews are so essential to success, it is important to keep different kinds of reviews in mind in order to better able to understand your customers.

If you’re ready to increase brand confidence, gain attention, increase click-through rates, and stand out from your competitors, star-rated customer reviews are key. Star ratings show up on Google when you carry out a search, but not all companies listed in search results have stars. This means that searchers tend to be drawn to the companies that do. These ratings give customers the reassurance that the company can be trusted. Star ratings have been named as the #1 initial factor consumers consider when judging a business. If your business doesn’t have any star ratings listed, you’re going to lose out to your competitors that do.

Your company could have the best product or service in the world but without any reviews, most consumers will probably overlook your business. The average eye is naturally drawn to these star ratings, the more high ratings you accumulate, the more click-through rates will increase. Search engines positively identify when more potential customers visit your website, this will boost your ranking. So star ratings have both a direct and an indirect effect on your rankings.

Another effective review platform is video marketing through reviews and testimonials. Few businesses realize just how game-changing video testimonials can be. Video testimonials can drastically improve confidence and trust in your brand in a number of ways. One drastic benefit is that these videos can help to dispel customer fear. When customers are looking to make a purchase, there are a number of fears and doubts that can serve as a barrier for completing a sale.

Video testimonials from customers who were initially skeptical or doubtful about your business but were impressed by your service can be especially beneficial. These videos can offer authenticity, and potential customers will be able to relate to the fear of purchase.

Keeping reviews and testimonials in mind while managing your business website is essential to optimizing your web presence and gaining new customers, while simultaneously keeping previous ones. It is important to familiarize yourself with different types of reviews and different locations of reviews so that you are better able to understand and respond to your customers.

Why Your Business Needs a Killer Website

Are you the owner of a small business or company? How is your online presence? This can be a your website, social media page, or business listings across the web. If you don’t know the answer to this question, then you are most likely leaving a large amount of money on the table.

With an estimated 3.2 billion people around the world actively using the internet today, It is now the biggest marketplace on the planet for buying and selling products and services. It is time you put your own business on the map with a good website. So why exactly do you need a great website?

1. A Website Builds Trust

Today, users on the internet have come to look at a website as a first stepping stone on the path to trusting a company. Search engines are used for researching companies before consumers engage in transactions with these companies. With a website that looks good and feels good, you inspire loyalty and trust in the visitors to the site. Provide them with useful information about your company and the services you offer. In order to make your site more credible, keep it updated, be responsive, post customer reviews and provide a forum for customers to engage in discussions with each other.

2. You’ll Be Visible to Search Engines

A whopping 81% of people start their search for a product or business online. This makes sites like Google, Bing, and Yahoo prime real estate if you have a business. If your website has been designed by professionals who have experience with search engine optimization (SEO) methods, you gain the ability to increase traffic to your site and make it far more credible and popular with your users. Before long, your brand might even become synonymous with the products and services you offer.

3. A Website Expands Your Customer Reach

Does your business serve a large area of customers right now, or a smaller one? When you get your company on the internet, your customer base expands to include every person not just in your area, but surrounding areas as well. Anyone anywhere can visit your site and even purchase products on it. Shipping is as easy as going down to the post office and shipping the products to them!

4. Your Website Is Always Selling

Your website is out there promoting and selling your business 24/7, 365 days of the year. With a website, you never need to have employers manning a booth or a point of sales device. All your sales can be conducted online, and you never have to lift a finger! In addition to this, you gain so much exposure through being open all the time that there is only one way for your reputation to go – up!

As you can see, having a good website is essential to having a successful business. Paired with SEO, global exposure and great design, you could become one of the biggest names on the internet. Choose your web design company carefully, though. This is the decision that will make or break your business in the future!

Mistakes to Avoid on your Local Business Website

Your business website is a key factor in your company’s success so it’s important to not only know what to do but what not to do. There are common mistakes that businesses make on their websites and these mistakes can be detrimental to sales and profits. Don’t worry, most of these mistakes are easily avoidable if you know what you’re
doing. These are some common and avoidable mistake made by many local businesses:

1. Not Hiring a Professional

Knowing how crucial your website is for business, why risk having one that is anything less than professional and user-friendly? Far too many people see their business website as an opportunity to try out their amateur site-building skills. While learning about web design is always a fantastic idea, don’t make a gamble on your future and your company’s success. Use the tools available to you and in this case, that’s a professional. There are highly qualified and talented individuals who specialize in web design. They can help you optimize your search ranking, help you build reviews, and offer suggestions and guidance on basically every aspect of web development and upkeep. Hiring a professional is a wise investment in the future of your company. Having a non-professional construct a poorly working or mismanaged site is a mistake you can’t afford to make.

2. Not Being Mobile-Friendly

The truth is that every day more and more people are using their mobile devices to search for information. These are often times individuals on-the-go who are looking to make immediate buying decisions and this is a huge demographic you shouldn’t be missing out on. Even if your website is technically mobile-friendly, if there are any glitches or inconsistencies in information, you could be losing out on valuable sales opportunities. We are living in an age where people are bombarded with information and easily distracted. Make sure that you aren’t losing out to competitors by ensuring your website is compatible with any and all devices. The best way to do this is by having a responsive website, where the layout is able to seamlessly adjust to the screen size of whatever device an
individual may be using. Responsive web design is another key reason to hire a professional.

3. Out of Date or an Excess of Information

Your website is a representative of your business! Not only should the design be  professional, sleek, and user-friendly, but your content should effectively and accurately reflect your products or services. Keeping up to date on events, promotions, company news, etc. is crucial in showing visitors that you are constantly updating your site and have an active presence in your company. Having too much information and content can also be problematic on a website. With so many distractions available online consumers want to be able to gather the information they need quickly. Efficient, straightforward, minimal content that captivates visitors while providing information can help turn site visitors into customers and increase your conversion. Running an effective website means knowing what mistakes to avoid; your business site should be an accurate reflection of the quality and professionalism of your company. Learning more about website do’s and don’ts can lead to a website that boosts sales, intrigues visitors, and increases conversion.

Writing Copy that Converts for your Website

Content is an extremely important marketing tool in today’s technological world. If correctly constructed, your content copy has the ability to draw in millions of new site visitors; it has the power to create new relationships or build on previous ones with existing customers. Your content can identify your company values, give your business a voice, and connect with individuals on multiple levels. Having an idea of what makes effective and appealing content can
greatly improve business and conversion for your site.

When writing copy for your company it is important to always start with the most important pieces of information. Websites have just a few moments to grab a visitor’s attention. Appealing site design is helpful but you also need to make sure that your website is saying something immediately. Your copy needs to be captivating from the beginning, drawing in site visitors by addressing their needs and wants. Your goal with this initial copy is to have your customers keep reading so they can find out more about your products and services.

While writing copy it is also important to keep it broken up into smaller sections. In this digital age, it can be hard to keep readers’ attention and large paragraphs of text can seem overwhelming or like too much of a commitment. You should keep your copy in sections throughout your site, starting with the most important information, and limit those sections to about 3-5 sentences. Chances are you will have a lot of visitors who will be scanning for the specific information they’re looking for. Keeping your content in sections makes it easier for your potential customers to quickly and efficiently obtain the information they need.

When search engine optimization (SEO) was first introduced, websites started over-saturating with key-words. This keyword-stuffing can become incomprehensible and customers are now able to see past it. Don’t focus on throwing in keyword after keyword to help your ranking, instead focus on valuable information that can quickly and efficiently inform your audience of what they want to know. Nothing can be more frustrating than a site that talks around the point without ever specifically addressing their actual products or services.

Using copy to captivate and keep visitors engaged is the first step to obtaining new customers and keeping previous ones. Next, you’ll want to make sure they interact with your site by asking for more information or moving on to make a purchase. This is why it is essential to utilize call-to-action. Every page on your site should have a call-to-action that helps guide customers into what to do next. Because the internet is filled with distractions, it is important to offer customers an easy way to move through your site and lead them into the next step of their relationship with your company.

Writing effective website copy can seem daunting but figuring out the right balance and understanding marketing strategies for your industry can be invaluable tools that are essential to your success. Although an appealing site design is important, it is content copy that provides vital information to your customers and can help build trust and interest. Learning more about writing effective copy can help your business move towards more sales and profits.

Turning Site Visitors into Customers

It’s no secret that gaining customers is key to operating a successful business. With so many competitors in the market this can seem like a daunting task but, believe it or not, there are a few simple things you can do to help gain and keep customers.

1. Search Engine Optimization

In order to gain customers, individuals first have to be able to locate your company. In the digital world, an excellent SEO service is paramount to the success of your business. The less exposure you get, the less income you get. If you don’t want your competition to win easily, fight back and get optimized. Experts can help specialize in uncovering the best keywords, which can blend smoothly into the content on your website and show up on the top engine search results, such as Google.

With new technology comes new ways to optimize your site, that’s why voice search optimization is also a key aspect in gaining customers. More and more consumers on the go are using voice search on their mobile devices. Making sure your website content appeals to multiple kinds of searches ensures you aren’t missing out on any business opportunities.

Earning reviews can also help your search results. Gaining positive online reviews helps your ranking while simultaneously encouraging confidence and trust in your company. Make sure you’re doing all you can to facilitate positive reviews by not only offering the best products or services but by following up with customers and responding to their feedback proactively.

2. Keep track of your Customers’ Patterns

Tracking consumer patterns and website traffic is an invaluable tool for every company. Google Analytics is a web analytics service that tracks and reports website traffic. This tracking and analysis offers valuable insight so that businesses are better able to understand their customers and optimize on their web traffic. As technology changes and evolves so should your presentation. Google Analytics allows businesses to gain a better understanding of their successes and provide essential insight into the habits of potential customers. Businesses across the board, of all shapes and sizes, have been able to improve customer engagement and increase click-throughs for content promotions utilizing Google Analytics.

The internet is a wealth of information and options and it has never been more important to understand how your customers think. Understanding and tracking patterns of consumer behavior can benefit all aspects of your business and marketing. Google Analytics is an incredible tool to use in order to bring your business to the forefront of web traffic by turning data into marketing insight. This data allows you to track landing page quality and conversions in order to monitor and set business goals like sales or lead generation. High-level approaches like these, can identify areas of improvement for business pages with techniques like funnel visualization, where visitors came from, how long they stayed, and their geographical location. With e-commerce reporting Google Analytics can also track sales activity and performance by monitoring transactions, revenue and other valuable metrics. Google Analytics also features Cohort analysis which helps businesses improve marketing strategy by providing information on the behavior of component groups of users outside of your current user population.

The fact is that 55% of the top 10,000 website are using Google Analytics to gather statistics and better understand their consumer base. By not utilizing service like this, you could be missing out on crucial information that helps your business traffic and conversion rocket.

3. Email Capture

As a business, it is essential to understand the importance not only of gaining new customers but driving hose customers to return. An easy and effective way of doing this is by capturing emails and compiling a list that will allow you to easily and speedily interact with customers, generating more sales opportunities and opening up a line of communication.

With all the benefits of digital marketing, businesses also face the challenge of converting traffic into sales. Even customers interested in what you’re selling may be led away from your site without making a purchase. Email capture gives your business the opportunity to market to consumers over an extended period of time, potentially converting individuals that may not have been otherwise.

Have customers subscribe to your business by asking for customer contact information, and emails specifically. Collecting this information engages customers and lets you consistently market to them. Since emails have higher click-through rates than other channels you will be bringing in more sales opportunity. Email also provides a direct channel from your business to the consumer. If you invest time in building and  following up with your email list, you are able to reach customers via their personal communication. Email allows you the unique opportunity to tailor messages and control how your message is displayed. Finding the right tone and message for your client base can help encourage customer engagement. Besides generic marketing, email can be used to deliver tailored or targeted messages to specific clientele. Personalized messages based on an individual’s purchasing history and buying patterns are more likely to solicit further business and develop customer loyalty.

Email can be highly effective as outgoing marketing but it can also be an effective tool for customers to use to contact you. Having your email readily available on your website, and having an option for customers to email you directly can be a highly valuable method of communication. If you do provide this options (and you should) you need to make sure you are staying up to date with your communication, responding to customer inquiries and feedback in a timely and appropriate manner, making the customers feel appreciated and heard.

Allowing the easy option for customers to contact you via email gives them a simple way to have any questions answered, it can also be productive to gain insight into customer habits or site issues. Individuals could also use your contact email to send reviews and feedback, providing useful information on the successes and areas of opportunity for any business.

Converting site visitors into customers may seem difficult but by analyzing your industry and optimizing your online presence, you can make the most out of your web traffic, increasing profit and building success. It’s also always a good idea to talk to experts if you need more information on running the most effective website for your business.